PR 524: Heinz Midterm
Task: Create a strategic brand storytelling campaign by developing advertising content, social media posts, and a written piece.
PR 524: Final Project
Task: Create a complete digital portfolio featuring a campaign for a brand. Include fully designed PR and advertising materials.
Yankee Blog Mockup
Task: Create a mockup blog post or newsletter layout based on your written content, showcasing how it would appear on a live website.
PR 525: BuzzBallz Midterm
Task: As one of the brands in the growing market of ready-to-drink
cocktails, the company is looking for a seasonal lift and increased sales. Your
campaign should be tied to various winter lifestyle activities.
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