PR 524: Heinz Midterm
Task: Create a strategic brand storytelling campaign by developing advertising content, social media posts, and a written piece.
PR 524: Final Project
Task: Create a complete digital portfolio featuring a campaign for a brand. Include fully designed PR and advertising materials.
Yankee Blog Mockup
Task: Create a mockup blog post or newsletter layout based on your written content, showcasing how it would appear on a live website.
PR 525: BuzzBallz Midterm
Task: As one of the brands in the growing market of ready-to-drink
cocktails, the company is looking for a seasonal lift and increased sales. Your
campaign should be tied to various winter lifestyle activities.
PR 525: Crisis Communication Video
Task: Create a crisis communications video for the fictional company Taco Shell by working in groups to take turns using professional equipment to film and produce the final video.
PR 525: Mini Movie (Lena’s Story)
Task: Produce a short film based on the story of the classmate you partnered with, with the goal of practicing storytelling, video editing, and camera framing.
PR 525: Final Project
Task: Choose a creative brief to develop an ad, and in groups of two you will produce, film, and edit the advertisement using professional equipment and the techniques taught in class.
Disclaimer: I am not affiliated with any companies or brands mentioned on this website. All content is for project and educational purposes only.